Entirely Unique Business Model
Creating an entirely unique business model David Wood, founder of Empower Network, has opened the door for new and seasoned internet marketers. The reason that I included this in my blog is to let you see what is really going on in this new platform. If your having problems getting started in marketing online this will allow you to start fast and have income immediately to use to, promote your primary business, use for advertising cost, etc….
The on going training that Empower Network gives you is fantastic and will catapult your efforts online. I have personally made a significant amount to promote my primary business. So, if your looking for a way to produce income online take a serious look.
The REAL Value Of What We Do…
by David Wood | on November 14, 2011 | No Comments
I’ve been meaning to write this article since the launch of The Empower Network, and would have…
…except that over the last 2 weeks, I’ve probably only slept four hours a night – if you were here with me, you might see some slightly dark circles under my eyes.
When I launched the Empower Network with Dave Sharpe, I was expecting it to grow fast…
…but not this fast.
We’ve had to hire 3 additional customer support people, move the server 2 times, and as of right now, we’re the highest trafficked site in the Network Marketing niche…
…in only 2 weeks. Here’s a picture of our public ‘Alexa’ traffic stats over the last seven days:
For those of you who aren’t used to looking at Alexa, it’s the #1 traffic rating company in the world – what this chart means, is that in the last 7 days, we are the 1001st most popular website online, out of billions of web pages in hundreds of languages all over the world.
The purpose of this article is to show people who don’t understand our business model why we’re growing so fast, and what the REAL value of our company is.
Because in growing as fast as we have, we’ve attracted a LOT of attention – both good, from fanatical people who are more excited than they’ve ever been in their life, AND from people who think we’re nothing but an excuse to pass money around.
As to the latter – nothing could be further from the truth.
Primarily, this is caused by the fact that when you look at the front of our domain, you’ll see about 10 articles and videos, some buttons to click on, and when you go through the capture page, you’ll see a sales video – and that’s it.
What you can’t see, is that in 14 days, we’ve created more than 4,900 blogs. All you need to do to see how many websites we’ve generated and how many pages exist on our domain is do a quick Google search that looks like this:
For those of you who have no idea what that means, it means that in ADDITION to the front domain, there are about 14,900 pages already registering in Google search, most of which were created by the community of the Empower Network – blog posts, videos, and more.
There’s a lot more here than meets the eye – but to really understand WHY it’s growing like it is, you’ve got to go back in time to why I originally had the idea in the first place, and what we’re really trying to do here.
After that, I’m going to spend a few minutes answering some of the common confusion and objections that we have here – because for those of you that are critics – and you know who you are, I appreciate your efforts and intelligence – I just think we’re better off together than we are apart.
How I had the idea:
I started marketing online about 2 years ago – a little more. It was August of 2009, and I was homeless, living out of the mid-section of a 1996 Dodge Caravan, parking on different beaches every night on the North Shore of Oahu, Hawaii.
When I started my business, I had to make it happen. I was broke, and the little bit of money I could muster up came from my Mom, who has always believed in me, and lent me a few hundred bucks to get started.
After that, my wife Ashley got a job as a Hostess, and we moved into my Parents house in Fairbanks, Alaska so I could market online full time, while my wife raised the money that we needed to pay for marketing tools, and support the growth of my business.
I can tribute my entire success today to my wife, who worked tirelessly at a job she hated, and my Mom and Dad, who supported me even though they couldn’t figure out what the heck I was doing Love you guys.
I took off fairly quickly, and within about 3 1/2 months I was earning in excess of $25,000 per month by selling a variety of affiliate tools, network marketing companies, and some of my own products.
In the process of marketing my business, I recruited thousands of people, built teams in excess of 7,000, became the #1 producer in three separate organizations, and was able to create an entirely unique business model (at the time) where I leveraged a blogging system to create an almost unlimited amount of traffic, leads, and relationships that there is no way it could have happened offline.
My other business still to this day has a blog that gets more than 3,000 unique visitors per day, and has MILLIONS of hits per month, even though I haven’t even gone to the website in over a month.
I built this business by creating and giving valuable content in the form of articles and videos, and creating a subscriber list of over 27,000 active people who read my content and emails regularly.
In other words – I’ve learned a unique skill that has created an ‘authority’ presence in my niche, by being very consistent at creating and giving valuable training and industry opinions, my results have been both extraordinary and staggering.
HOWEVER, in the process of building my business, I realized after about six months of trying to teach others how to do it, through both free and paid trainings, that there were elements of what I was doing that could not be replicated by an average person – because there were technical and skill hurldles that would take months, even years to overcome.
For example – an 82 year old beautiful Grandma – no matter how much value she had to teach, just usually couldn’t get past the technical overwhelm of setting up a wordpress blog.
A 19 year old trying to make money online just couldn’t sell or communicate with the same skill and experience that I can through videos – because they haven’t had enough pain in their life yet to relate with the masses.
Someone who was part time found themselves all evening trying to set things up, buying course after course – trying to figure out language like ‘FTP’ and how to create a database in CPanel.
I realize that the reason that engines like Facebook and Twitter grow as fast as they do is because of their technical simplicity – so I had a unique idea while walking through the mountains behind my home…
…what if I can remove ALL of the technical overwhelm, creating a process that leveraged my skill AND the proven model that I’ve created of blogging for traffic, and leveraged the sales ability that I’ve developed through a life of hard knocks…
…and just gave it to people, for less than a tank of gas – and they could get started marketing, and when they made a sale, we could pay out 100% of the initial and upsell revenues to help them make money and build a back-end business like I have…
…and what if I could make it as simple as Facebook?
(we’ve got a bit to go on the simplicity level – but we’re getting there)
See, the Empower Network isn’t designed to be a Network Marketing business, and it’s not designed to replace anyone’s core business – it’s designed to give you the ability to leverage Dave Sharpe’s lead conversion and email skill, and my content, traffic and sales ability – and give you a process that converts – regardless of whether you understand the sales psychology in action or not.
All you have to do is blog daily – follow our 3 step formula – and when you make a sale, you get paid directly.
The model is superior in every way to traditional online sales processes, and has allowed a startling number of people all over the world to recruit more into their primary network marketing business, and simplify their online marketing process into ONE TASK:
The Empower Network team will work on improving sales conversions, and we’re investing an extraordinary amount of money into a stable and efficient internet structure, and social technology to advance your business fast.
You just have to focus on getting traffic – and we’ll make sure than WHEN you do, we’ll help you recruit more, profit more, and live a simpler life.
In addition to the blogging platform, we also have an ongoing training membership and an 11 hour video series that are available if you would like the ‘extra’ training to help you to create a more powerful marketing process.
There are some things that we’re doing a bit different that have attracted some criticism, and I wanted to answer them one by one:
Objection #1: If you’re paying out 100% of the revenue in commissions, how is your company making money?
Great question – what’s in it for Dave and I? First of all – creating a front end loss and making money on the back end is a proven model from the largest social networks in the world – so even if we were going to do nothing else than profit on tools and resources on the back end, it’s already a proven, sustainable model.
The company will profit from three areas:
a. The exposure of the Empower Network will open up opportunity for Dave Sharpe, Myself, and core leaders to forge relationships with other large companies, allowing us to leverage our knowledge and create strategic business relationships that were never possible before – we also want to open up these opportunities to all of the leaders within our organization, giving you the chance to change your life and align yourself with some of the most influential minds in the world.
b. The way the passup compensation system works – although it is a VERY REAL possiblity that we will have people within the Empower Network that will out earn the entire company – it is inevitable that more than enough sales of our regular products will pass to the company to make it profitable enough to sustain the entire business model – and pay for technological expansion. If you want a mathematical breakdown of this, I would be happy to do it. In other words – the compensation plan is written to be equal to everyone, including ourselves, except where there is no one that is there to pass a sale up, it defaults to the company – again, that is the same way it works for every affiliate, but mathematically it is a sound financial model.
c. We’ll make a profit by marketing like everyone else. Outside of the Empower Network, I own a couple of other large businesses, and the majority of traffic will be fed directly into the Empower Network, because it’s the most profitable thing that I have available for sale.
d. There will be opportunities to create tools, advertising campaigns, training seminars, and other low cost tools where we can create small profit margins – large enough to sustain and make the company thrive.
In other words – don’t worry about how we’re making money, we’re smart business people – our goal is to help YOU live a more empowered life, and expand your business faster, with more simplicity, and to give you the additional training you need.
Objection 2: Why are you having people get merchant accounts? Isn’t that risky?
Great question – the answer is actually the opposite.
The reality is – there is no way we could afford to pay 100% commissions if there wasn’t a model where people were paying each other directly.
For example – if I charge a customer – there is a minimal fee of about 2%, plus per transaction fees, plus customer service and maintenance fees.
If I only have 95% of the revenue – and I pay you 100%, there’s a net loss of 5%, which is not a sustainable business model. That’s not even considering a check writing department, check writing fees, and other areas. However, if you get a merchant account – you pay the 2% transaction fee (or whatever it is) and then keep the rest of the revenue.
Because your customer ‘bypassed’ the company in payment – we can effectively pay out 100% of the revenue, and you make money the same way Mike Dillard and Jonathan Budd do from their own product lines.
I also believe that because we’re asking people to be responsible merchants, and learn to run a real business, that it will dramatically increase our retention and decrease chargebacks. We’re trying to teach people – as best as we can, to be ‘ethical’ business people and to learn to run a real company.
The other advantage to a merchant account, is that it allows affiliates to have funds deposited into their bank accounts directly, bypassing a wait time.
On a marketing level – this allows someone who is using the Empower Network as a ‘front end’ marketing funnel to ‘scale’ their marketing efforts out immediately, and re-invest profits back into advertising.
Because we are doing a 100% front end revenue share on ALL of our core products, the advertising is more cost effective to the affiliate and allows them to do things that traditional payment models cannot.
I believe that forging a long term merchant relationship will increase retention, increase commitment, and increase success, while reducing refund requests, chargebacks, and weeding out people who really shouldn’t be in business, anyways.
It is a SOUND model.
I have also noticed that people FEEL GOOD when they have a merchant account – it increases confidence in the validity of what they are doing – and the results of that are reflected in our growth.
Plus, we’re able to earn a small amount (very small) from merchant referrals – becoming a small, but important profit center to sustain our company growth.
If you’re an affiliate and you have a problem with that – keep in mind that your monthly overhead is about $125 per month at the highest leve, and ours, this month is over $40,000
Overall, openness, honesty, and integrity are at the forefront of our message, and we want to teach people not just how to think like a real business owner, but how to BE one, and then they can build whatever core Network Marketing business or service business they want on the back end of the funnel – because we give access to all of the member data for the people you personally refer.
Objection #3: What value is there aside from ‘getting money’? Is this a Ponzi Scheme?
Lol. I had to cover this one
Keep in mind, that the essential difference between a Ponzi scheme and Network Marketing is the actual value of the product offering. The value of what we do essentially boils down into three categories:
1. Business Simplicity. No setup, no technical overwhelm – get in, start blogging, get traffic, and that’s it. Our system will do the rest, and we’ll help you to build whatever business you’re in faster. Don’t worry about hosting, domain names, FTP access, or any of the other nonsense – just get in, and let us help you to market and sell through our proven, split tested pages and funnels that are setup, automatically.
2. Ongoing marketing training. We’ll teach you what the people are doing who are making it happen, by audio interviews, webinars, conference calls, and events. We’ll train your people, so you don’t have to – we want to help you build a ‘hands free’ business by giving value to your community.
3. Exposure. Because of the size of our database, there’s tremendous opportunity for ongoing exposure for you, your ideas, and your business if you want to align with us, we want to align with you – let us HELP you make more money, add to your business, and add to the vision of what you do.
4. 100% Revenue Sharing. I have to mention it. Because we’re paying out ALL of the money on our core products – you have access to the same money that the company does, without the overhead and headaches. You can create a dramatically larger front end profit to re-invest back into your marketing, proven by the sheer amount of success stories that we’ve already have. Let us do all the selling, the hard conversions, and the site optimization and ‘technical’ aspects.
5. Optimized, automatic Capture Pages and Funnels. Our capture pages are optimized for lead conversions, and are right now converting at about 50% – the sales video is converting at over 20%. When someone finds your blog and opts in – you keep the leads, and we’ll help sell them – when we do, you keep 100% commissions, deposited directly via your merchant account in the USA – or PayPal internationally.
You just focus on the traffic and marketing – and you can keep all of the money. I WANT to help people out earn the company – because I know that helping YOU make a lot of money in your business will increase retention.
We’re better together than we are apart – let’s unify rather than divide.
If you own a big affiliate company – we want to work with you.
If you own a big system – we want to align forces with you.
If you are new, and this is your first venture – let us help you make it successful.
We are here to Empower YOU.
We are the Empower Network.
What we have now is only a START to what we’re doing – let’s lock arms, unify – and breathe a message of hope, simplicity, and inspiration into the business world that they have never seen.
I believe we can have 1,000,000 paying, active members here, and create a ‘small business’ revolution online.
Let’s do it.
So as you can see David Wood is passionate about this company and this entirely unique business model that he has put in place.